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Women’s lifestyle titles deliver massive Black Friday results

Impressive online audience growth highlights Future’s power to drive revenues and increase reach for brands

Future Plc, the global platform for specialist media today reveals the impressive results that its leading women’s lifestyle brands delivered for online retailers this Black Friday weekend.

Future’s newly acquired women’s lifestyle brands from TI Media achieved an average of a 5,724% year-on-year rise in clicks to affiliate sites in the UK, with premium fashion and beauty destination marieclaire.co.uk seeing a 92% rise in visitors compared to the same period last year, and lifestyle magazine Woman and Home generating 149,000 page views. 

In the run up to Black Friday, Marie Claire placed number one for search terms including ‘designer Black Friday deals’, ‘Mulberry Black Friday’ and ‘Gucci Black Friday’, reflecting the benefit of Future’s leading editorial content and ecommerce technology to help grow revenues. 

Zack Sullivan, Chief Revenue Officer, UK at Future commented: “These figures clearly show how Future’s strong track record of harnessing technology and content to drive online audiences has powered significant online audience growth this Black Friday. Seeing the significant growth in the TI Media titles we acquired earlier this year, is very rewarding and we’re delighted to be able to share the value of our model today.”

Matthew Smith, Future’s Director of Ecommerce, added: “It is clear that Future is ideally positioned to be a highly valued partner to retailers, using our established technology and expert editorial to drive sales.”

Future also delivered impressive results through its Tech vertical in both the UK and US – giving real insight into what will be under the tree this Christmas.

 



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