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The Marketer’s Guide to Reddit

Marketers need to be where their customers hang out. With over 430 million monthly active users, Reddit has become a very popular hangout spot. Indeed it is one of the fastest growing social media platforms and marketers should particularly note that it's also one of the top-performing sites in terms of organic search.

So why aren’t brands flocking to Reddit? What does marketing on Reddit look like? And should you consider getting started with Reddit marketing?

In this guide, we'll look at:

  • What is Reddit, what are redditors, subreddits, upvotes and downvotes
  • Organic marketing: Make sure of SEO, and learn to manage questions and track discussions.
  • Paid marketing: using the Reddit advertising platform, the Reddit pixel, sponsored posts and AMAs 
  • Examples of successes and failures of Reddit marketing
  • Reddit vs other social media platforms

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