Future plc, the global platform for specialist media, is further expanding its eCommerce offering through its premium fashion and beauty brand Marie Claire UK.
The site, which launched a highly successful beauty sampling service in August last year, has added beauty to Marie Claire Edit, its specialist eCommerce spin off, delivering a 360 approach to online shopping for its 8m monthly visitors.
The launch, in exclusive partnership with leading luxury shopping platform NET-A-PORTER, aims to create a ‘unique, first-in-class beauty shopping platform’ offering more than 200 specialist beauty brands such as Dr Barbara Sturm, Augustinus Bader, La Mer, Summer Fridays, Medik8 and Tata.
Caroline Stent, MD of Marie Claire UK, says, “Extending into beauty is a natural next step for Marie Claire Edit. Alongside Beauty Drawer and VIP, today’s launch further cements our position as the UK’s No.1 fashion and beauty media brand. Importantly, it also enables us to offer our loyal community an ever more sophisticated and rewarding shopping experience.”
The new offering sits alongside Marie Claire’s VIP programme and Beauty Drawer which has seen 50,000 registrations since launching eight months ago.
Marie Claire’s eCommerce revenues now account for approximately 40% of all digital revenues for the Marie Claire UK brand, partly off the back of creating touchpoints to purchase from the top to the bottom of the eCommerce funnel throughout its content.
Future drove 13.6m retail transitions through its stable of sites in 2020.