The eDesign team developed 30+ custom 3D assets that were integrated throughout the Blockchains site to illustrate the company’s progressive nature.About the Client
Blockchains develops software solutions that are preparing the world for the next phase of the internet’s evolution—Web 3.0. This groundbreaking company is on a mission to reimagine and build the infrastructure and tools needed for greater personal control over digital interactions and better protection of personal information through blockchain-based security.
With an emphasis on digital identity, digital assets, connected devices, and a stable means of digital payment, Blockchains is blurring the line between digital- and real-world interactions. The company is even building a real-life sandbox in northern Nevada that will model the new ways in which humanity will live, work, and play.The Opportunity
When people think of blockchain technology, they often associate it with cryptocurrency and the volatile bitcoin market. Most cryptocurrency sites have a dark, tech-based look-and-feel that focuses on apps and numbers. The Blockchains team wanted to differentiate itself in the space with a humanized aesthetic that over-indexed on people, team, and culture. The site needed to convey that Blockchains goes beyond cryptocurrency, with plans to develop a complete ecosystem rooted in the good of humanity.What eDesign Interactive Did
The eDesign team knew it needed to build a site for Blockchains that would push the creative envelope. To illustrate the company’s progressive nature, eDesign Interactive developed 30+ custom 3D assets that were integrated throughout the Blockchains site.
At the forefront was a detailed 3D animation of the company’s pilot program—a futuristic city in northern Nevada meant to showcase all aspects of what blockchain technology can do. Featuring an abstract feel, multiple textures, and eye-catching motion, the animation was built to appeal to a variety of audiences—from potential partners, to industrial application users, to prospective employees. In addition, eDesign Interactive team created reusable CMS templates and added new sections, such as a rich news area and career page.How It Went
The end result was a fast, approachable, and accessible site that differentiated itself from the cryptocurrency space via the use of bright colors and human touches. Just days after launch, Blockchains experienced a 3x increase in engagement from the previous site, and a 50 percent increase in pages visited.
Thanks to successful SEO optimization, the site is already showing higher on Google rankings despite an abundance of 3D animations. The project was completed on time and on budget, with universally positive feedback from all company stakeholders. As a testament to a job well done, Blockchains has engaged eDesign for ongoing maintenance and support, along with future opportunities for additional microsites, landing pages, and campaigns.eDesign Interactive’s Role
eDesign Interactive is a digital experience agency headquartered in Morristown, NJ. Founded in 2004. They design dazzling websites, digital strategies, and interactive campaigns.